Marketing to More Audience Through Google

Social Media Marketing is a vital aspect for businesses to reach to their consumers. The consumers are the one that drive the business and takes the businesses to their success. Google has been a key player in providing services for social media marketing in order for businesses to reach to their consumers effortlessly. Google AdSense & AdWords, in particular, provide social media marketing services and provides excellent affiliate marketing campaign services on variety of social media platforms like YouTube, Facebook, Blogger, Twitter etc. Many content creators have a motive to create content, to make income online, and Google provides a way to let these content creators make a profit through social network marketing and to market their own content.

Interesting Facts about AdSense & AdWords:

• Google AdSense have over 2 Million publishers through their program.
• Their content publishers made about $7 Billion from the ad program.
• Google displays the highest Cost-Per-Click ad on the first zone for better target marketing.
• Google has immense traffic flow which results in successful target marketing.
• AdWords average CPC is between $1 - $2 on the search network.
• Adsense is one of the largest source of income for almost websites over the Internet.

Google AdWords Campaign Marketing

In todays era, a lot of individuals market themselves on YouTube as a source of income from views generated per video. Many new channels undergo low traffic flow due to high competition and low channel subscription. In this case, Google AdWords play a major role in providing the traffic flow needed to bring content to the right audience, resulting in more views.

AdWords average CPC is around $1 - $2. The average CPC on the Display Network is under $1. With AdWords, YouTube channels are reaching audiences internationally and effortlessly with international campaigns. Basically, AdWords has set up a platform in which start up businesses can market their business readily. With platforms like YouTube, businesses are now taking social media marketing through the next level with the help of Google AdWords.

Google AdSense Affiliate Marketing Program

With AdSense, content creating individuals can make a source of income through the AdSense affiliate program through marketing other businesses’ products and services on their social sites and business/personal websites. The infographic below shows the general overview of the Adsense program and the average CPC.

A few businesses that use AdSense for profits are TechCrunch, Business Insider, Mashable, PlentyOfFish and so on. Many businesses place marketing campaigns through AdWords, and those campaigns are shown through the AdSense affiliate program. AdSense is stipulating a way for entities to generate revenue from social media marketing by marketing business campaigns linked from AdWords. This cross platform system helps both programs and aids in one key aspect, marketing on the social network. Adsense is one of the largest source of income for almost websites over the Internet.

Lowering A Car In Photoshop - Tutorial

This blog will teach you step by step with pictures on how to lower a car in Adobe Photoshop. There are many ways in which you can lower a car in photoshop! This is just one of those ways. Lets Begin!

*You can also watch the video tutorial on 'How To Lower A Car In Photoshop' Here:
http://www.youtube.com/watch?v=m4Om84Oq2jg&list=UUg8M2isvy2gqGGn2YiVvLLQ

Step 1. Start by opening Adobe Photoshop (Any version will work)

Your Screen Will Look Similar To This

Step 2. Open a picture of a car you want to lower. *For beginners i would recommend a picture of a car with a side view for learning purposes. Go to File > Open > Select the car picture > Click the Open Dialog Box.

Go to File > Open > Select the car picture > Click the Open Dialog Box.

For this Tutorial, I Will Be Using A Kia Optima With a Side View

Step 3. Now go to the vertical tool bar located on the left side of the screen (Unless you moved it somewhere else). *See below picture for reference. If your tool bar doesn't show, go to the next step.

Tool Bar Should Be Located On The Left Side As The Picture Above

Step 4. (SKIP THIS STEP IF YOUR TOOL BAR SHOWS) If for some reason your tool bar doesn't show up, then go to Window > Click Tools. The Tool Bar should show up after clicking the tools button. *See below picture for reference.

Go to Window > Click Tools. The Tool Bar should show up after clicking the tools button.

Step 5. Select the Polygonal Lasso Tool from the tools palette (use which ever selection tool your familiar with)

Step 6. Duplicate the layer in which the car is place (should be the background layer). ALWAYS duplicate the original layer in case of messing up! After selecting the duplicated layer, Go around and select the under body of the car (the bottom part of the car that has the tires and the shadow). DON'T take big steps! Select slowly and neatly as it will show the precision of your work! Pay close attention to details! *See Below Pictures For Reference

Duplicate Original Layer & Select The Duplicated Layer

Start Selecting The Underbody Of The Car And Go Around The Image To Complete Selection

Close Up On How Your Selection Should Look

Step 7. Once selection is completed, Make sure that the duplicated layer is selected and then click Edit > Copy Then Edit > Paste. This step is going to copy the selection and paste it on a new layer. 

Make Sure Duplicated Layer Is Selected Then Click Edit > Copy Then Edit > Paste

Your Selection Will Be Pasted On A New Layer With Only The Upper Body Of The Car

Step 8. Now comes to good part! Select the new layer in which the upper body is pasted. Then select the Move Tool, the first tool on the Tool Bar. Now drag down the body of the car in a straight motion (You can also use the down key to lower the image). Lower the car to a desired position.

 Follow Steps Accordingly

Continue to next step to correct shadows

Step 9. Now we need to correct the shadows under neath the fender area. Its easy as painting in black. Create a new layer BELOW the upper body layer (Click Layer > New > Layer to create a new layer) Once new layer is created, select the layer and select the area where the shadows need to be corrected (use the Polygonal Lasso Tool for selection). *NOTE: To add on to a selection, Click on the Add to Selection Button (See Below Pictures For Reference). Once Selected, select the paint brush tool and make sure the color is black from the color box on the bottom left corner of the tool bar. Now paint black into the selected area. *See Below Pictures For Reference.

Click Layer > New > Layer to create a new layer

Select the area where the shadows need correction

Select the brush tool from the tool bar

Click on the TOP color box and select the color Black. Click OK once selected.

Now paint inside the selected area

Step 10. Last step is to correct the side and the top area of the image that gets disturbed when lowered. To fix that, select the Upper body layer and then select the polygonal lasso tool. Then start selecting the area to be corrected. Once selected, either you can erase all of it if it matches or erase little by little with a low opacity eraser so it blends in. *See Below Pictures For Reference (NOTE: For Some Pictures, You Need To Use The Cloning Tool In Order To Blend In The Area With The Background)

The Sides and the Top of the image needs to be corrected for this image

Select the Upper body layer and then select the polygonal tool. Select the area for correction

Once selected, Click the Eraser Tool and set a low opacity

Erase Accordingly. Do This for the other side as well

You can either erase the top as well or for dramatic looks, select in a rectangular shape and color black

So there you have it! Hope this tutorial helped out and was straight forward! Please leave a comment below if you have any question and also for feed back! 

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A K Digital Designs

For Business Inquiries, email me at akdigitaldesign@gmail.com

Adobe Photoshop Certified Associate

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• © 2014 A K Digital Designs